Referrals got you here
Your network and reputation created traction, but they do not produce a predictable flow of new customers.
Go-to-market partner for B2B tech founders
You bring the product. I bring the leads.
Bjorn turns founder-led sales and referrals into clear positioning, a better website, marketing campaigns and sales systems your team can run so winning customers no longer depends on you.
Traction is not yet a system
Your product has found a market. Your go-to-market has not caught up.
Your GTM lives in your head
You know why customers buy, but the positioning, sales story and process are difficult for someone else to repeat.
Your story is hard to explain
The product makes sense to you, but customers do not immediately understand what it changes or why they should care.
Activity is not a system
A new website, campaign or sales hire will not fix growth unless the commercial building blocks connect.
Sales still depends on you
Opportunities move when you push them. When product or operations need you, commercial momentum slows down.
You refuse to rent your own growth
You want expert help, but not another black box that only works while an agency or specialist remains on retainer.
No GTM playbook required
You bring the traction. Bjorn builds what is next.
From referral-led to repeatable
Find the missing GTM block. Build it.
Positioning, demand, sales and technology only work when they reinforce each other. Bjorn diagnoses the constraint and turns the right next move into something your team can use.
Diagnose your go-to-market
Clarify your ICP, positioning, buying journey and commercial constraint before spending more on disconnected tactics.
Build the missing pieces
Bjorn writes, designs, builds and connects the story, website, campaign, sales tool or system your GTM needs next.
Make it yours
You get the tools and understand the thinking behind them. Bjorn helps your team start executing, learn from real results and keep improving the system without depending on him.
One partner. No specialist relay race.
Every discipline your GTM needs. Connected by one mind.
You work directly with Bjorn from commercial strategy to execution. Nothing gets lost between the person who thinks it, writes it, designs it and builds it.
Full-stack growth partner
StrategistDirection & priorities
LeaderTeam & motivation
MarketerDemand & campaigns
DesignerBrand & creative
CopywriterStory & persuasion
DeveloperAI, web & CRM
Built to work without Bjorn
What Bjorn builds keeps working when he leaves.
Every strategy, system and tool is built for your team to own, use and improve. You keep the thinking, the technology and the know-how, so you can continue growing without waiting for Bjorn or another agency.
YOUR AI WEBSITE EDITOR
What would you like to change?
You
Create a landing page for our new AI automation service. Use our brand voice and add a meeting CTA.
Your website
Done. I used your positioning, existing service structure and visual identity. The new page is ready to review.
Page created · Nothing else changed
What you know.
Your whole team can use.
Bjorn turns founder knowledge and customer insight into clear positioning, priorities, tools and workflows your team can understand, believe in and execute.
Valuable insight.
Hard to repeat.
A commercial system.
Ready to run.
What clients say
Growth work that leaves a lasting mark.
“Bjorn provided excellent marketing services through his Startup Marketing Program while we at Deltares were developing our forecasts as a service. His contributions were crucial during this phase.
Bjorn helped us define our offer clearly and identify potential markets and clients. He was particularly agile in pointing out when certain avenues weren't successful, guiding us to explore other, more promising opportunities. He also set up a system that we now use for user acquisition. His insights and practical approach have been very helpful for us.
Bjorn is dedicated, creative, and professional. I recommend him to any organization looking to improve their marketing efforts.”
Traffic Effects
“With his broad knowledge and experience, Bjorn helped us enormously in getting a grip on professionalising the organisation and achieving a better product-market fit. In this sometimes difficult process, he identified the pain points flawlessly and played a crucial role in resolving them. I wholeheartedly recommend Bjorn.”
“It was a great pleasure to work with Bjorn because of his great enthusiasm, his professional attitude and his coaching skills. With his coaching skills he enabled my company Bolders Consulting Group to go to the next level, not only from a commercial point of view but also from a managerial point of view. Once again, many thanks to Bjorn for his outstanding work and looking forward to our next cooperation in the future.”
Strategy brain. Builder hands.
Bjorn Wamelink. Founder to founder.
Bjorn has been an entrepreneur since 2010. Having bought, run and sold companies, he knows growth rarely fits neatly inside one discipline.
As a fractional CMO, strategist, copywriter and digital builder, he can move from the boardroom to the browser without losing the thread. He does not just build the answer. He teaches the thinking, works through the first results with you and helps your team improve from there.
The best result is knowing exactly what to do without Bjorn.
Traction is enough to start